How do you encourage creative thinking in your organisation?

Hmmmmmm… There’s no doubt that truly new and useful solutions to problems come from bumping ideas around together. And there are so many things that can stop this happening in care homes - or indeed anywhere else! Some of the critical aspects we notice are:

  • Lack of trust and openness 
  • Expressing ideas is given low value – little time is made and there are problems with collection and processing
  • Insufficient ideas generated – we don’t go far enough and stop too soon 
  • The belief that ‘my idea is not big enough or good enough to make things better’

Pondering on the key leadership messages to these seemingly insurmountable blocks – we suggest any of the following, if well landed, have the power to start unlocking everything at once:

  • We are all creative and together are able to think creatively
  • There is no such thing as a rubbish idea here – sharing always leads to something better, if you don’t have an idea ask a question
  • Are we asking the right question about this problem?

It is worth remembering that ideas require action or a response to have any power and that the creative process practically always transforms the first idea(s) to something else along the way. So small ideas, half-baked ideas and crazy ideas are the very, very welcome essence of change.

That’s how new and useful happens.

Nancy Brown, a woman concerned with keeping hearts alive in her role as CEO of the American Heart Foundation says it well:

‘One hundred percent of the ideas that we don’t share with others will lead to nothing.’

So if you do nothing else today other than lend a generous ear to someone else’s offered idea, then you will be encouraging creative thinking, creative confidence and the heart of creativity.

Here’s wishing you a world full of “wow – I’m amazed we came up with that!"

Jude Sweeting, Director of Quality & Enjoyment